“So much fundraising communication is now formulaic that the merest adventure, the smallest piece of pioneering will stand out from the croud…
Someone will always say “you can’t do that.” They are almost always wrong. But innovation is a constant necessity.”
Author George Smith
Asking Properly – The Art of Creative Fundraising
 |
FriendRaiser applies the latest multimedia technology to the nonprofit sector to astounding effect.
FriendRaiser uses a computer based CD (CD-ROM) which allows nonprofits to communicate in a most powerful way. It is a unique marketing and fundraising tool for nonprofits. Its potential impact is being compared to the impact of direct mail in the 60s and 70s and video and affinity cards in the 80s and 90s.
In an age when it has become more and more difficult to "tweak" those direct mail and telephone appeals in order to achieve vital additional percentage points of response - FriendRaiser brings your cause alive and presents your message in a very personal manner.
In major gifts and capital campaigns, the importance of face-to-face interaction and communication is, of course, paramount. Friends and donors respond best in this situation. |
But to have volunteers meet face-to-face with thousands of donors on an individual basis is both logistically incomprehensible and financially impossible. FriendRaiser gives you the power to communicate as if you were face-to-face.
By the time friends and donors have experienced the "virtual reality" of your personalized FriendRaiser they will be more knowledgeable about your work, more understanding of your challenges, more excited by your plans, more committed to your cause.
FriendRaiser can be your single most powerful communications tool. It will bring your work alive providing that vital backdrop of knowledge to your public, making them responsive to your marketing, fundraising and promotional message.
FriendRaiser is here, it's available and not to be missed!
To learn how your organization will benefit from your own personalized FriendRaiser please e-mail us at info@sbyco.com or call 800.698.6537.
Afterall, we must first raise friends, before we can raise funds. |