SALLY S. KELLER

With a strong background in both nonprofit and industry, Sally offers SBY clients powerful skills in grant writing, direct mail, public relations, advertising, annual reports, speechwriting, community relations, media relations, newsletters, and other print and audio-visual materials.

Sally spent six years as a development officer at Cincinnati Association for the Blind & Visually Impaired. While grant writing formed only part of her responsibilities there, grants brought in an average of $350,000 a year. Sally also provided annual, double-digit increases in direct mail fundraising results to this social service agency – as well as increased in client visits in key areas due to marketing, elevated relationships with workplace giving programs, strongly enhanced media visibility, and much more.

Sally’s association with the nonprofit world, however, began long before she went to work for CABVI. In 1993, she helped her husband establish a home business that writes direct mail copy for some of America’s largest, most prestigious charities. Working with a wide variety of clients over many years, Sally’s writing has spanned the gamut of nonprofit fundraising – from animal welfare to hospitals, from religion to disability issues, from health organizations to social services. It would be difficult to find an area in which Sally has not researched and written grants, direct mail, media releases, speeches, and other materials.

Sally’s career began at Sive Advertising, following her graduation with honors in English from Miami University. She rose to Account Group Public Relations Director at this agency which was, at the time, the great powerhouse in the Cincinnati media industry. After Sive was bought out by Young & Rubicam, Sally went to the utilities industry as Director of Community Relations with American Water Works, with ten water supply companies in four states. Moving Back to Cincinnati, she took her first direct marking position, developing catalogs and marketing materials for Nutone Scovill, Inc.

An active volunteer in any number of settings throughout her life, Sally also knows the nonprofit world from the inside as a volunteer leader. She has been particularly active in her children’s schools, Girl Scouts, her place of worship, her political party, and the Auxiliary of the Disabled American Veterans.